Content creator · SMM specialist

Content that stops the scroll and stays.

Hi, I’m Ani. For the past three years, I’ve been creating visual stories, directing model shoots and building social content that connects brands with people.

Explore selected work View CV

Portrait of content creator Ani Knyazyan

Available
for work

Work

Four brands. Four different content systems.

Alfa Pharm ↗ Pharmacy

As a Content Creator at Alfa Pharm, I am responsible for developing and creating social media content to support marketing campaigns and business goals. I focus on short-form video content for Instagram, TikTok, and YouTube, as well as writing captions and promotional copy. I also manage the content calendar, analyze audience engagement and performance, and use industry trends to develop fresh and engaging content ideas.

929K+ Selected Reel views

391K Top Reel views

18 Selected Reels

4 Core creative roles

Combined from the 18 supplied Reel insight tiles.

Content Creation Social Media Marketing Content Strategy Short-Form Video Copywriting Influencer marketing

A selection of Alfa Pharm employee-led Reels with view counts

A selection of Alfa Pharm campaign and event Reels with view counts

A selection of Metaqse House model-led Reels with view counts

A selection of Metaqse House campaign Reels with view counts

metaqse ↗ Fashion

As an SMM Specialist at Metaqse House, I developed and managed social media strategies focused on increasing brand awareness and audience engagement. I created targeted content, managed social media accounts, communicated with the audience, and analyzed performance metrics. Through content and community-focused strategies, I helped increase overall engagement by 80% and Instagram followers by 60%.

987K+ Selected Reel views

222K Top Reel views

+80% Engagement

+60% Followers

View total combined from the 18 supplied Reel insight tiles.

Social Media Management SMM Strategy Account management Content Creation Influencer marketing Community Management

Siluet ↗ Fashion

At Siluet, I created and managed social media content, including short-form video productions. I worked closely with models during shoots, planned and organized content production, and developed content strategies to promote the brand. I also edited and published videos across social media platforms and contributed to creating engaging visual content that matched the brand’s style.

207K+ Selected Reel views

129K Top Reel views

9 Selected Reels

+30% Engagement

View total combined from the 9 supplied Reel insight tiles.

Content Creation Video Production Social Media Content Strategy Influencer marketing Model Coordination

A selection of Siluet fashion and event Reels with view counts

A selection of Hotel Villa Ayghedzor hospitality and celebration Reels with view counts

hotel villa ayghedzor ↗ Hotel

Created and published social media content for Hotel Villa Ayghedzor, including short-form videos and visual content. Worked on content planning, video production, and showcasing the hotel’s atmosphere and services across social media.

23K+ Selected Reel views

10.6K Top Reel views

9 Selected Reels

3 Story pillars

View total combined from the 9 supplied Reel insight tiles.

Content Creation Video Production Content Planning

Video portfolio